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Is offering a price discount a good way to build customer worth?

Don Peppers and Martha Rogers EXPERT RESPONSE FROM: Don Peppers and Martha Rogers

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QUESTION POSED ON: 11 August 2008
Is price discounting a good way to build customer worth, or does it only attract more one-time customers? How can we figure out if offering a discount every so often will actually help us build customer loyalty and customer worth in the long run?


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